The PVL Group was founded in 1996 here in Vancouver, British Columbia, by Jim McMahon. Jim's 18 years of experience in the health and fitness industry lead him to the realization that what the industry needed was a company that made its' number one priority the customer, and thus PVL Nutrients was born. PVL surmised that if we manufactured the best quality sports supplements anywhere, and made them affordable to the average consumer by not wrapping a huge annual advertising budget into the pricing, people would appreciate it and become our customers for life. PVL Nutrients, which formulates and creates its own products in its state of the art 18,000 square foot manufacturing plant, is rich in an active lifestyle culture, as all of our employees either compete or train for sports and general health. It was this very fact that lead to the creation of "Whey Gourmet", our number one selling whey protein formulation. Day in and day out, the PVL Nutrients Groups' staff would take some combination of the various products we manufactured. Inevitably, no matter how good we made Chocolate, Vanilla, and Strawberry taste, boredom took over and consistency dropped off. The birth of "Whey Gourmet" was prompted by the need for variety. The more varied the food on any type of diet, the higher the success rate will be. So whether your goals are to lose weight, gain mass, or increase energy levels, the ability to consistently stomach the food that your diet calls for will spell success or failure. "Whey Gourmet" incorporates the highest quality ingredients and charges you the right price, but it's the flavours that people are raving about. With 11 mouth watering formulas and dozens more in the works, we can guarantee you some type of delicacy everyday. Don't cheat, eat! "Whey Gourmet" that is, your secret to everyday success. At PVL Nutrients, we're dedicated to continuously adding new technology and flavours to the "Whey Gourmet" product line-up. This is so you, the consumer, can be guaranteed the best tasting, easiest mixing, and highest absorbing proteins anywhere in the world. We think once you try "Whey Gourmet" you'll agree that PVL Nutrients is the front runner in customer driven whey protein technology.